Travel sales GTI Corporate

Managing Director at GTI Tourism

Sarah has more than 17 years tourism marketing and PR experience and is recognized as an industry leader in Australia. Her career has included working for some of Australia’s leading tour operators and travel wholesalers, as well as working for global hotel groups and tourism marketing agencies. Sarah established GTI Tourism in 2006 and since that time has represented some of the world’s most recognisable destinations and tourism brands. Sarah oversees sales, marketing and PR strategy across all clients, and is also an expert in crisis management, having led several crisis responses and recovery management plans.

“The Australian and New Zealand markets are offering huge growth potential for tourism destinations and products around the world. Never before have so many Aussies and Kiwis traveled abroad – this is due to our growing home economy, increased air access and greater competition. With major changes in how tourism is being promoted and sold in Australia and New Zealand, these are exciting times. Tourism businesses can rely on GTI Tourism’s expertise to tap into this lucrative growth market.”

- Sarah Anderson

General Manager at GTI Tourism

Georgia joined GTI Tourism in 2007, having entered the tourism industry from a consumer public relations and advertising background. Prior to GTI Tourism, Georgia managed PR and advertising campaigns for established international brands. Drawing on her broad consumer marketing experience, Georgia has been instrumental in developing creative campaigns and strategies that challenge the traditional marketing approach and deliver strong results for GTI Tourism’s suite of blue chip tourism clients.